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Global Brand Strategy

- World-wise Marketing in the Age of Branding

af Jan-Benedict Steenkamp
Global Brand Strategy af Jan-Benedict Steenkamp
Bag om Global Brand Strategy

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349949939
  • Indbinding:
  • Hardback
  • Sideantal:
  • 319
  • Udgivet:
  • 19. januar 2017
  • Udgave:
  • 12017
  • Størrelse:
  • 217x156x26 mm.
  • Vægt:
  • 590 g.
Leveringstid: Ukendt - mangler pt.
Forlænget returret til d. 31. januar 2025

Bag om Jan-Benedict Steenkamp

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Beskrivelse af Global Brand Strategy

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

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