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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

af Clayton M. Christensen
HBR's 10 Must Reads on Strategic Marketing (with featured article
Bag om HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422189887
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 2. April 2013
  • Størrelse:
  • 138x210x15 mm.
  • Vægt:
  • 252 g.
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Leveringstid: 4-7 hverdage
Forventet levering: 11. Maj 2024

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Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

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