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Inclusive Branding

- The Why and How of a Holistic Approach to Brands

Bag om Inclusive Branding

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349430154
  • Indbinding:
  • Paperback
  • Sideantal:
  • 210
  • Udgivet:
  • 1. januar 2002
  • Udgave:
  • 12002
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

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Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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