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Intelligent Support Systems for Marketing Decisions

Bag om Intelligent Support Systems for Marketing Decisions

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781461354154
  • Indbinding:
  • Paperback
  • Sideantal:
  • 514
  • Udgivet:
  • 30. oktober 2012
  • Udgave:
  • 12003
  • Størrelse:
  • 234x156x27 mm.
  • Vægt:
  • 801 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 6. december 2024

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Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.

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