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Luxury and Fashion Marketing

- The Global Perspective

Bag om Luxury and Fashion Marketing

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138576438
  • Indbinding:
  • Hardback
  • Sideantal:
  • 144
  • Udgivet:
  • 7. december 2020
  • Størrelse:
  • 236x156x17 mm.
  • Vægt:
  • 366 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 11. december 2024

Beskrivelse af Luxury and Fashion Marketing

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

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