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Luxury Marketing

- A Challenge for Theory and Practice

Bag om Luxury Marketing

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783663205173
  • Indbinding:
  • Paperback
  • Sideantal:
  • 416
  • Udgivet:
  • 23. august 2016
  • Udgave:
  • 12013
  • Størrelse:
  • 168x240x0 mm.
  • Vægt:
  • 729 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af Luxury Marketing

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury.

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