Udvidet returret til d. 31. januar 2025

Luxury Online

Bag om Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349364176
  • Indbinding:
  • Paperback
  • Sideantal:
  • 388
  • Udgivet:
  • 26. februar 2010
  • Udgave:
  • 10001
  • Størrelse:
  • 155x21x235 mm.
  • Vægt:
  • 587 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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