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Market Research

- The Process, Data, and Methods Using Stata

Bag om Market Research

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811052170
  • Indbinding:
  • Hardback
  • Sideantal:
  • 416
  • Udgivet:
  • 13. november 2017
  • Udgave:
  • 12018
  • Størrelse:
  • 241x161x26 mm.
  • Vægt:
  • 868 g.
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Beskrivelse af Market Research

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

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