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Marketing and Mobile Financial Services

- A Global Perspective on Digital Banking Consumer Behaviour

Bag om Marketing and Mobile Financial Services

This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815386940
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 15. januar 2019
  • Størrelse:
  • 241x162x26 mm.
  • Vægt:
  • 620 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 17. januar 2025

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This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

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