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Marketing and Mobile Financial Services

- A Global Perspective on Digital Banking Consumer Behaviour

indgår i Routledge Studies in Marketing serien

Marketing and Mobile Financial Services
Bag om Marketing and Mobile Financial Services

This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815386940
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 15. januar 2019
  • Størrelse:
  • 241x162x26 mm.
  • Vægt:
  • 620 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af Marketing and Mobile Financial Services

This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

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