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Marketing in Context

- Setting the Scene

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137297105
  • Indbinding:
  • Hardback
  • Sideantal:
  • 230
  • Udgivet:
  • 8. november 2013
  • Størrelse:
  • 222x137x18 mm.
  • Vægt:
  • 424 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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