Udvidet returret til d. 31. januar 2025

Marketing in the Digital Era

Bag om Marketing in the Digital Era

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631745458
  • Indbinding:
  • Hardback
  • Sideantal:
  • 172
  • Udgivet:
  • 29. juni 2018
  • Udgave:
  • Størrelse:
  • 214x152x23 mm.
  • Vægt:
  • 328 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 11. december 2024
Forlænget returret til d. 31. januar 2025

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This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

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