Name: Marketing Luxury Goods Online
Price: 1013.95 DKK
Availability: InStock
Author: Philipp Nikolaus Kluge
ISBN: 9783631678657

Marketing Luxury Goods Online af Philipp Nikolaus Kluge

Du sparer 0% ift. normalprisen Spar 0%

Hardback
2-3 uger
1.013,95 kr.

Bag om Marketing Luxury Goods Online

The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

Vis mere

Sprog:
Engelsk

ISBN:
9783631678657

Forlag:
Peter Lang AG

Indbinding:
Hardback

Sideantal:
267

Udgivet:
9. august 2016

Udgave:

Størrelse:
215x155x23 mm.

Vægt:
484 g.

BLACK NOVEMBER
1.013,95 kr.
~~1.013,95 kr.~~

Gratis fragt

Leveringstid: 2-3 uger

Forventet levering: 3. december 2024

Bag om Philipp Nikolaus Kluge

Vis alle bøger af Philipp Nikolaus Kluge

Beskrivelse af Marketing Luxury Goods Online

The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

Brugerbedømmelser af Marketing Luxury Goods Online

Andre købte også..

Find lignende bøger

Bogen Marketing Luxury Goods Online findes i følgende kategorier:

Marketing Luxury Goods Online

Bag om Philipp Nikolaus Kluge

Beskrivelse af Marketing Luxury Goods Online

Brugerbedømmelser af Marketing Luxury Goods Online

Gør som tusindvis af andre bogelskere