Markedets billigste bøger
Levering: 1 - 2 hverdage

Marketing Management: A Strategic Decision-Making Approach

Bag om Marketing Management: A Strategic Decision-Making Approach

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780078028793
  • Indbinding:
  • Paperback
  • Sideantal:
  • 576
  • Udgivet:
  • 16. marts 2012
  • Udgave:
  • 8
  • Størrelse:
  • 203x251x21 mm.
  • Vægt:
  • 1006 g.
  Gratis fragt
Leveringstid: 2-4 uger
Forventet levering: 28. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Marketing Management: A Strategic Decision-Making Approach

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

Brugerbedømmelser af Marketing Management: A Strategic Decision-Making Approach



Find lignende bøger
Bogen Marketing Management: A Strategic Decision-Making Approach findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.