Udvidet returret til d. 31. januar 2025

Marketing Management and Strategy

- An African Casebook

Bag om Marketing Management and Strategy

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415783347
  • Indbinding:
  • Paperback
  • Sideantal:
  • 262
  • Udgivet:
  • 8. februar 2013
  • Størrelse:
  • 150x210x22 mm.
  • Vægt:
  • 381 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 2. december 2024

Beskrivelse af Marketing Management and Strategy

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

Brugerbedømmelser af Marketing Management and Strategy



Find lignende bøger
Bogen Marketing Management and Strategy findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.