Udvidet returret til d. 31. januar 2025

Marketing Moves

- A New Approach to Profits, Growth, and Renewal

Bag om Marketing Moves

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781578516001
  • Indbinding:
  • Hardback
  • Sideantal:
  • 193
  • Udgivet:
  • 1. juli 2001
  • Størrelse:
  • 242x162x23 mm.
  • Vægt:
  • 466 g.
  • BLACK WEEK
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Marketing Moves

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

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