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Marketing the e-Business

Bag om Marketing the e-Business

How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415256001
  • Indbinding:
  • Hardback
  • Sideantal:
  • 368
  • Udgivet:
  • 12. september 2002
  • Størrelse:
  • 156x234x22 mm.
  • Vægt:
  • 635 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

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How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.

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