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Marketing the Sports Organisation

- Building Networks and Relationships

Bag om Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415453295
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 27. august 2008
  • Størrelse:
  • 156x234x25 mm.
  • Vægt:
  • 750 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

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