Udvidet returret til d. 31. januar 2025

Mastering the New Media Landscape: Embrace the Micromedia Mindset

Bag om Mastering the New Media Landscape: Embrace the Micromedia Mindset

The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781626565807
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 7. marts 2016
  • Størrelse:
  • 220x140x16 mm.
  • Vægt:
  • 224 g.
  • BLACK NOVEMBER
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Mastering the New Media Landscape: Embrace the Micromedia Mindset

The New Way to Get Noticed

The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Brugerbedømmelser af Mastering the New Media Landscape: Embrace the Micromedia Mindset



Find lignende bøger
Bogen Mastering the New Media Landscape: Embrace the Micromedia Mindset findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.