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More Than a Showroom

- Strategies for Winning Back Online Shoppers

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Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137551870
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 2. februar 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 155x235x23 mm.
  • Vægt:
  • 471 g.
Leveringstid: Ukendt - mangler pt.
Forlænget returret til d. 31. januar 2025
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Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

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