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Multisensory Impact of Sport Events

- A Comparative Effect Analysis Based on Soccer Games

Bag om Multisensory Impact of Sport Events

Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658121044
  • Indbinding:
  • Paperback
  • Sideantal:
  • 302
  • Udgivet:
  • 14. januar 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 210x148x19 mm.
  • Vægt:
  • 4298 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game.

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