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New Product Success Stories

- Lessons from Leading Innovators

Bag om New Product Success Stories

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471013204
  • Indbinding:
  • Hardback
  • Sideantal:
  • 352
  • Udgivet:
  • 30. marts 1995
  • Størrelse:
  • 237x160x28 mm.
  • Vægt:
  • 720 g.
Leveringstid: 2-3 uger
Forventet levering: 21. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af New Product Success Stories

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

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