Udvidet returret til d. 31. januar 2025

Older Tourist Behavior and Marketing Tools

Bag om Older Tourist Behavior and Marketing Tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319838090
  • Indbinding:
  • Paperback
  • Sideantal:
  • 176
  • Udgivet:
  • 8. maj 2018
  • Udgave:
  • 12017
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 454 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 11. december 2024
Forlænget returret til d. 31. januar 2025

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This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

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