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Political Branding Strategies

- Campaigning and Governing in Australian Politics

Bag om Political Branding Strategies

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137580283
  • Indbinding:
  • Hardback
  • Sideantal:
  • 146
  • Udgivet:
  • 3. december 2015
  • Udgave:
  • 12015
  • Størrelse:
  • 147x225x21 mm.
  • Vægt:
  • 344 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

Beskrivelse af Political Branding Strategies

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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