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Political Marketing Alchemy

- The State of Opinion Research

Bag om Political Marketing Alchemy

The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030537159
  • Indbinding:
  • Paperback
  • Sideantal:
  • 101
  • Udgivet:
  • 18. august 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 163 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

Beskrivelse af Political Marketing Alchemy

The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development.

Brugerbedømmelser af Political Marketing Alchemy



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