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Political Marketing Game

Bag om Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349359448
  • Indbinding:
  • Paperback
  • Sideantal:
  • 259
  • Udgivet:
  • 1. januar 2011
  • Udgave:
  • 12011
  • Vægt:
  • 350 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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