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The Political Marketing Game

Bag om The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137516428
  • Indbinding:
  • Paperback
  • Sideantal:
  • 259
  • Udgivet:
  • 29. marts 2011
  • Størrelse:
  • 217x141x18 mm.
  • Vægt:
  • 364 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

Beskrivelse af The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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