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Private Label

- Turning the Retail Brand Threat into Your Biggest Opportunity

af Keith Lincoln
Private Label af Keith Lincoln
Bag om Private Label

Focuses on the dangers and the opportunities posed by the growth of private label or retail brands (those owned, sold and distributed by retailers). Debunking the myths and looking at the possible scenarios, this title encourages brand owners to see the 'own brand' problem as a genuine business opportunity that can inspire them to innovate.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749455934
  • Indbinding:
  • Paperback
  • Sideantal:
  • 312
  • Udgivet:
  • 3. Maj 2009
  • Størrelse:
  • 150x229x29 mm.
  • Vægt:
  • 492 g.
Leveringstid: Ukendt - mangler pt.

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Beskrivelse af Private Label

Focuses on the dangers and the opportunities posed by the growth of private label or retail brands (those owned, sold and distributed by retailers). Debunking the myths and looking at the possible scenarios, this title encourages brand owners to see the 'own brand' problem as a genuine business opportunity that can inspire them to innovate.

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