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Product Assortment and Consumer Choice

- An Interdisciplinary Review

Bag om Product Assortment and Consumer Choice

Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601985347
  • Indbinding:
  • Paperback
  • Sideantal:
  • 74
  • Udgivet:
  • 15. marts 2012
  • Størrelse:
  • 156x234x4 mm.
  • Vægt:
  • 118 g.
Leveringstid: 2-3 uger
Forventet levering: 22. januar 2025

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Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice.

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