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Product Policy and Brand Management

- Text and Cases

Bag om Product Policy and Brand Management

Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789389347500
  • Indbinding:
  • Paperback
  • Sideantal:
  • 391
  • Udgivet:
  • 28. Februar 2021
  • Udgave:
  • 4
  • Størrelse:
  • 242x161x22 mm.
  • Vægt:
  • 552 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Product Policy and Brand Management

Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.

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