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Qualitative Consumer and Marketing Research

Bag om Qualitative Consumer and Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780857027665
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 14. december 2012
  • Størrelse:
  • 170x242x18 mm.
  • Vægt:
  • 560 g.
  • BLACK WEEK
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Leveringstid: Ukendt - mangler pt.

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Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

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