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Qualitative Consumer Research

Bag om Qualitative Consumer Research

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781787144927
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 18. August 2017
  • Størrelse:
  • 238x161x21 mm.
  • Vægt:
  • 550 g.
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Leveringstid: 2-3 uger
Forventet levering: 23. Oktober 2024

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Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

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