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Qualitative Consumer Research

Bag om Qualitative Consumer Research

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781787144927
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 18. august 2017
  • Størrelse:
  • 238x161x21 mm.
  • Vægt:
  • 550 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

Beskrivelse af Qualitative Consumer Research

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

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