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Relationship Marketing Management

af Ed (Senior Lecturer Department of Marketing Little
Relationship Marketing Management af Ed (Senior Lecturer Department of Marketing Little
Bag om Relationship Marketing Management

Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781861529312
  • Indbinding:
  • Paperback
  • Sideantal:
  • 236
  • Udgivet:
  • 3. april 2003
  • Udgave:
  • Størrelse:
  • 189x245x16 mm.
  • Vægt:
  • 502 g.
  • BLACK NOVEMBER
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Leveringstid: 2-4 uger
Forventet levering: 18. december 2024

Bag om Ed (Senior Lecturer Department of Marketing Little

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Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.

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