Udvidet returret til d. 31. januar 2025

Research Frontiers on the International Marketing Strategies of Chinese Brands

Bag om Research Frontiers on the International Marketing Strategies of Chinese Brands

This book proposes a theoretical framework for internationalization strategy of Chinese brands and brand performance. It explores several key internationalization strategies e.g. standardization versus adaptation and OBM export versus OEM export. It examines the relationships between international marketing mix e.g. distribution channel and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367516666
  • Indbinding:
  • Paperback
  • Sideantal:
  • 208
  • Udgivet:
  • 28. april 2020
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • BLACK NOVEMBER
Leveringstid: 2-3 uger
Forventet levering: 9. december 2024

Beskrivelse af Research Frontiers on the International Marketing Strategies of Chinese Brands

This book proposes a theoretical framework for internationalization strategy of Chinese brands and brand performance. It explores several key internationalization strategies e.g. standardization versus adaptation and OBM export versus OEM export. It examines the relationships between international marketing mix e.g. distribution channel and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Brugerbedømmelser af Research Frontiers on the International Marketing Strategies of Chinese Brands



Find lignende bøger
Bogen Research Frontiers on the International Marketing Strategies of Chinese Brands findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.