Udvidet returret til d. 31. januar 2025

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

- Sponsorship in a National and International Environment

Bag om Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658076832
  • Indbinding:
  • Paperback
  • Sideantal:
  • 185
  • Udgivet:
  • 31. oktober 2014
  • Udgave:
  • 2015
  • Størrelse:
  • 210x148x12 mm.
  • Vægt:
  • 2753 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

Brugerbedømmelser af Sponsor- and Country-Related Predictors of Sponsorship Effectiveness



Find lignende bøger
Bogen Sponsor- and Country-Related Predictors of Sponsorship Effectiveness findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.