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Sponsorship in Marketing

- Effective Partnerships in Sports, Arts and Events

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This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367343446
  • Indbinding:
  • Paperback
  • Sideantal:
  • 274
  • Udgivet:
  • 13. marts 2020
  • Udgave:
  • 2
  • Størrelse:
  • 167x237x16 mm.
  • Vægt:
  • 414 g.
  • BLACK WEEK
Leveringstid: 2-3 uger
Forventet levering: 13. december 2024

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This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

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