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Sponsorship in Marketing

Sponsorship in Marketingaf T. Bettina (University of Oregon Cornwell
Bag om Sponsorship in Marketing

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032941608
  • Indbinding:
  • Paperback
  • Sideantal:
  • 218
  • Udgivet:
  • 16. april 2025
  • Udgave:
  • 3
  • Størrelse:
  • 174x246x0 mm.
  • BLACK WEEK
Leveringstid: Kan forudbestilles

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Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

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