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Stakeholder Involvement in Social Marketing

- Challenges and Approaches to Engagement

indgår i Routledge Studies in Marketing serien

Stakeholder Involvement in Social Marketing
Bag om Stakeholder Involvement in Social Marketing

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367172695
  • Indbinding:
  • Hardback
  • Sideantal:
  • 212
  • Udgivet:
  • 26. november 2020
  • Størrelse:
  • 241x161x21 mm.
  • Vægt:
  • 474 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 11. december 2024

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This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

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