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Strategic Management and Online Selling

- Creating Competitive Advantage with Intangible Web Goods

Bag om Strategic Management and Online Selling

Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415349949
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 5. maj 2005
  • Størrelse:
  • 236x164x22 mm.
  • Vægt:
  • 530 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

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Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory.

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