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Strategic Management and Online Selling

- Creating Competitive Advantage with Intangible Web Goods

Bag om Strategic Management and Online Selling

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415652001
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 2. november 2012
  • Størrelse:
  • 158x230x14 mm.
  • Vægt:
  • 384 g.
Leveringstid: 2-4 uger
Forventet levering: 28. januar 2025

Beskrivelse af Strategic Management and Online Selling

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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