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Strategic Marketing

- Cases, Concepts and Challenges

af Ian Wilson, John Atkinson
Strategic Marketing af Ian Wilson
Bag om Strategic Marketing

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780004990378
  • Indbinding:
  • Paperback
  • Sideantal:
  • 296
  • Udgivet:
  • 31. Maj 1996
  • Størrelse:
  • 159x235x19 mm.
  • Vægt:
  • 454 g.
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 14. Maj 2024

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This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

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