Markedets billigste bøger
Gratis fragt fra 599,- kr
Trustpilot
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Strategic Marketing for the C-suite

Strategic Marketing for the C-suite

- A Review of the Research Literature and its Relevance to Senior Executives

af David Midgley

indgår i Foundations and Trends in Marketing serien

indgår i Foundations and Trends (R) in Marketing serien

Strategic Marketing for the C-suite af David Midgley
Bag om Strategic Marketing for the C-suite

Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680830569
  • Indbinding:
  • Paperback
  • Sideantal:
  • 214
  • Udgivet:
  • 30. Oktober 2015
  • Størrelse:
  • 156x234x11 mm.
  • Vægt:
  • 308 g.
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 19. Juli 2024

Bag om David Midgley

Vis alle bøger af David Midgley

Beskrivelse af Strategic Marketing for the C-suite

Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

Brugerbedømmelser af Strategic Marketing for the C-suite



Andre købte også..
Find lignende bøger
Bogen Strategic Marketing for the C-suite findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.