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The Activation Imperative

- How to Build Brands and Business by Inspiring Action

Bag om The Activation Imperative

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781442257047
  • Indbinding:
  • Hardback
  • Sideantal:
  • 222
  • Udgivet:
  • 29. november 2016
  • Størrelse:
  • 237x161x2 mm.
  • Vægt:
  • 492 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 6. marts 2025

Beskrivelse af The Activation Imperative

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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