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The Challenger Customer

- Selling to the Hidden Influencer Who Can Multiply Your Results

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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780241196564
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 3. september 2015
  • Størrelse:
  • 156x233x21 mm.
  • Vægt:
  • 358 g.
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 7. januar 2025
Forlænget returret til d. 31. januar 2025
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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

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