Udvidet returret til d. 31. januar 2025

The Luxury Strategy

- Break the Rules of Marketing to Build Luxury Brands

Bag om The Luxury Strategy

Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749464912
  • Indbinding:
  • Hardback
  • Sideantal:
  • 408
  • Udgivet:
  • 3. september 2012
  • Udgave:
  • 2
  • Størrelse:
  • 164x235x29 mm.
  • Vægt:
  • 754 g.
  • BLACK WEEK
  På lager
Leveringstid: 4-8 hverdage
Forventet levering: 10. december 2024
Forlænget returret til d. 31. januar 2025

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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

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