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Bag om The Routledge Companion to Corporate Branding

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367476632
  • Indbinding:
  • Hardback
  • Sideantal:
  • 512
  • Udgivet:
  • 29. april 2022
  • Størrelse:
  • 174x246x0 mm.
  • Vægt:
  • 1084 g.
  • BLACK WEEK
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Leveringstid: 2-3 uger
Forventet levering: 12. december 2024

Beskrivelse af The Routledge Companion to Corporate Branding

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

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