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The Routledge Companion to Strategic Marketing

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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138489080
  • Indbinding:
  • Hardback
  • Sideantal:
  • 480
  • Udgivet:
  • 25. november 2020
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 1100 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 12. december 2024

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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

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