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Three Essential Analytical Techniques for the Behavioral Marketing Researcher
- Median Splits, Mean-Centering, and Mediation Analysis
- Indbinding:
- Paperback
- Sideantal:
- 106
- Udgivet:
- 30. december 2015
- Størrelse:
- 156x234x6 mm.
- Vægt:
- 162 g.
Gratis fragt
Leveringstid:
2-4 uger
Forventet levering: 21. maj 2025
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Beskrivelse af Three Essential Analytical Techniques for the Behavioral Marketing Researcher
Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.
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