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Transforming Relationship Marketing

- Strategies and Business Models in the Digital Age

indgår i Routledge Advances in Management and Business Studies serien

Transforming Relationship Marketing
Bag om Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367548179
  • Indbinding:
  • Hardback
  • Sideantal:
  • 162
  • Udgivet:
  • 30. oktober 2020
  • Størrelse:
  • 241x160x18 mm.
  • Vægt:
  • 408 g.
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 22. januar 2025

Beskrivelse af Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

Brugerbedømmelser af Transforming Relationship Marketing



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