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Transforming Relationship Marketing

- Strategies and Business Models in the Digital Age

Bag om Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367548179
  • Indbinding:
  • Hardback
  • Sideantal:
  • 162
  • Udgivet:
  • 30. oktober 2020
  • Størrelse:
  • 241x160x18 mm.
  • Vægt:
  • 408 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 10. december 2024

Beskrivelse af Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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