Understand Your Buyer: 100+ ways to communicate with, engage and convert clients using proven examples, science and common sense.

What makes your buyers buy?"100+ ways to reach, engage and convert people to buy using psychology, science and common sense."In the book, we cover: - How people work - 18 factors that affect client behaviour.- Communication Basics - 12 ways to communicate more clearly.- How to Get Attention - 18 ways to stand out and be noticed.- How to engage - 27 ways to engage potential buyers.- How to convert - 10 ways to convert prospects to buyers.You'll learn: - How to differentiate from the competition. - How to encourage repeat business. - How to sell more to existing clients. - How to re-engage prospects who didn't buy. - How to Increase website / advert conversions. - How to be more memorable. - How to explain your offering more clearly. Everything in the book works and is backed by psychology, science, common sense and our own testing."When you understand your buyer, you understand how to sell.">