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Value in Marketing

- Retrospective and Perspective Stance

Bag om Value in Marketing

Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367209483
  • Indbinding:
  • Hardback
  • Sideantal:
  • 218
  • Udgivet:
  • 27. november 2019
  • Størrelse:
  • 235x159x14 mm.
  • Vægt:
  • 466 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

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